My friend Grady sent this to me and said, “At 2’40” in this song becomes a total Cord jam,” and he was right.
One of the most vivid arithmetic failings displayed by Americans occurred in the early 1980s, when the A&W restaurant chain released a new hamburger to rival the McDonald’s Quarter Pounder. With a third-pound of beef, the A&W burger had more meat than the Quarter Pounder; in taste tests, customers preferred A&W’s burger. And it was less expensive. A lavish A&W television and radio marketing campaign cited these benefits. Yet instead of leaping at the great value, customers snubbed it.
Only when the company held customer focus groups did it become clear why. The Third Pounder presented the American public with a test in fractions. And we failed. Misunderstanding the value of one-third, customers believed they were being overcharged. Why, they asked the researchers, should they pay the same amount for a third of a pound of meat as they did for a quarter-pound of meat at McDonald’s. The “4” in “¼,” larger than the “3” in “⅓,” led them astray.
My friend Teddy wrote a great play that will soon be performed two times and two times only in a cave at Griffith Park. The synopsis is below. If you live in LA and are at all interested in independent theater performed in spooky caves, you can and should get tickets here.
CAVE is a site-specific play about a religious zealot who believes he is a prophet receiving messages from God through the chirp of crickets. Heeding the crickets’ warning of a coming apocalypse, he convinces his family they must take refuge in a cave to wait out the end of days. The play will be performed in Griffith Park at the Bronson Caves of legendary Hollywood history, most memorably in its appearances as the Bat-cave in the Batman TV show from the 60s.