Arby’s faced a key problem as it moved to attract customers: People thought the restaurant served mainly roast beef. To change that, the company made this poster showing a tall stack of every meat on the menu, from bacon to brisket.
And then something unexpected happened.
"People started coming in and asking, ‘Can I have that?’" said Christopher Fuller, the company’s vice president of brand and corporate communications. So Arby’s began granting their wish.
The “Meat Mountain,” as it’s called, will not be listed on the menu, but store associates will make it for customers who ask. The price is $10.
The four-man group, which disbanded in 1995 and made a national impact, will perform Aug. 31 at the historic Spreckels Organ Pavilion in Balboa Park. Announced Tuesday with little fanfare, their concert will feature the band in a unique collaboration with Dr. Carol Williams, who is both the veteran artistic director of the Spreckels Organ Society and San Diego’s Civic Organist.